Wisconsin vs Florida

Household income

Currently in

Moving to

Your $100,000 in Wisconsin is worth

$106,270

at national prices · RPP 94.1BEA RPP SARPPSource: BEA Regional Price Parities · SARPP · 2024 vintage · released February 2026 · Official API

The same income in Florida is worth

$96,712

at national prices · RPP 103.4BEA RPP SARPPSource: BEA Regional Price Parities · SARPP · 2024 vintage · released February 2026 · Official API

Your income goes −$9,558 less far in Florida (−9.0% purchasing power).

Show the math

adjusted = income ÷ (RPP ÷ 100)

Wisconsin: $100,000 ÷ (94.1 ÷ 100) = $106,270

Florida: $100,000 ÷ (103.4 ÷ 100) = $96,712

difference: $96,712 − $106,270 = −$9,558

Where the difference comes from

Price level by component, 100 = US average. Higher means more expensive.

Regional price parity by component for the two states, with the percentage difference.
Component	Wisconsin	Florida	Difference
All items	94.1	103.4	+9.9%
Housing rents	79.3	122.1	+54.0%
Goods	94.3	98.1	+4.0%
Utilities	89.9	90.1	+0.2%
Other services	99.5	101.3	+1.8%

BEA Regional Price Parities · SARPP · 2024 · rel. February 2026 · Official API

Housing reality check

Typical rent and home price in each state — tangible context beyond the index.

WisconsinMedian rent$1,087/moMedian home$266,500

FloridaMedian rent$1,669/moMedian home$359,000

US Census ACS 5-Year Estimates · ACS5 · 2024 · rel. December 2025 · Official API

Tax at a glance

Hand-curated, tax year 2026 · verified 2026-07-20

Income and sales tax for the two states.
Tax	Wisconsin	Florida
Income tax (top rate)	7.65%	None
Sales tax (combined avg)	5.72%	6.98%

Tax Foundation (income & sales) · Tax · 2026 · rel. tax year 2026 · Manually maintained · verified 2026-07-20

Official API Manually maintained2 of 3 metrics sourced from official APIs, 1 manually maintained. How every number is calculated →

Wisconsin vs Florida: the read

The bottom line

Move a $100,000 income from Wisconsin to Florida and its purchasing power changes from $106,270 to $96,712 in national-average terms — a loss of $9,558. Wisconsin is the cheaper of the two, running at 94.1 on the price index versus 103.4.

Where the difference comes from

The widest gap is housing rents: Wisconsin sits at 79.3 and Florida at 122.1 (100 = national). Wisconsin has the edge there, and it's the main reason the two states diverge.

Housing

Median rent runs $1,087 in Wisconsin against $1,669 in Florida, and the typical home $266,500 versus $359,000. Wisconsin is the more affordable place to buy.

Taxes

On tax, Wisconsin has 7.65% top income tax and a combined sales tax of 5.72%; Florida has no wage income tax and 6.98%. That income-tax difference can outweigh a chunk of the cost-of-living gap for higher earners.

Full profiles: Wisconsin ·Florida. Every figure here is sourced on the pages linked above.

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